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Purpose & Principles Intro Culture Our Strategy Our Vision Purpose & Principles Powers Honor

Purpose & Principles

Our Corporate Purpose states that to succeed requires "the highest standards of corporate behavior towards everyone we work with, the consumer we cooperate, and the market on which we have an impact."

• Always working with integrity

Doing business with integrity has always been at the heart of our corporate responsibility commitments. Integrity defines how we behave, wherever we are. It guides us to do the right thing for the long-term success of Zhongming Ceramic.

• Continuous improvement

Zhongming Ceramic aim to find new business opportunity with consumers continuously and create more market value. We're also committed to continuously improving the way we manage our impacts and our longer-term goal of developing a sustainable business.

• Setting out our aspirations

Our Corporate Purpose sets out our aspirations in running our business. It's underpinned by our values and, equally importantly, our Code of Business Principles, which since 2007 describes the operational standards everyone at Zhongming Ceramic must follow.

Our Principles

• Rigorous standard of conduct

Zhongming Ceramic conduct our operations with honesty, integrity and openness, and with respect for the human rights and interests of our employees. We shall similarly respect the legitimate interests of those with whom we have relationships.

• Obeying the law

All of our employees are required to comply with the laws and regulations of the countries in which we cooperate.

• Employees

Zhongming Ceramic is committed to a working environment that promotes diversity and equal opportunity and where there is mutual trust, respect for human rights and no discrimination.

• Consumers

Zhongming Ceramic is committed to providing products and services which consistently offer value in terms of price and quality. Zhongming Ceramic is committed to establishing mutually beneficial relations with our customers and business partners.

• Innovation

In our scientific innovation to meet consumer needs we will respect the concerns of our consumers and of society

• Competition.

Zhongming Ceramic believes in vigorous yet fair competition and supports the development of appropriate competition laws. Zhongming Ceramic and employees will conduct their operations in accordance with the principles of fair competition and all applicable regulations.